A Virtual Experience Center that makes property marketing and community engagement accessible anytime, anywhere.
A Digital Environment for Arts & Culture Experiences that empowers your audience and promotes conversation.
A Metaverse Storefront that can expand your retail presence via a familiar and adaptive interactive digital space.
What is Virselle?
Virselle is a virtual sales gallery that fully replicates the in-person sales gallery experience for audiences in the metaverse. Our vision is that by removing geographical barriers of a physical sales gallery, new developments will become more accessible to remote buyers, connecting our global community and positively impacting development in emerging cities.
Virselle offers on-demand global reach to a wide variety of visitors via a standard web browser. As a cross-platform, responsive web app designed to showcase video, imagery, 3D models, brand content and data, Virselle closely replicates the physical sales gallery experience by placing visitors and their chosen avatars in an architecturally familiar space.
Sales and marketing teams can utilize the space to host virtual events and open-houses in any timezone or language. The host team can interact with VIP guests, media correspondents and visitors in real time, generating organic and shareable content.
Because the product is hosted using a standard web browser, it can be accessible 24/7 when linked to a property website or listing. Real estate agents can utilize remotely hosted sessions to take potential buyers on guided tours that mirror an in-person visitor experience. Virselle allows users to compare product options, talk to sales representatives and tailor their visit to their own unique set of wants and needs.
The platform provides the sales and marketing team with robust analytic captured from visitor sentiment, comments, and behaviors. Virselle can be integrated with existing CRM systems such as salesforce or hubspot to centrally track conversions and ROI.
Contact | Julia Rexon
+1 516 319 7035
julia@idealiscreative.com
Who sees the benefits?
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Differentiate your brand’s offering and hold the attention of press, media, investors and internal teams from a distance.
An easy to use platform to house all resources and foster long-term community engagement, resulting in increased ROI.
A single home for every resource, accessible anytime, from anywhere.
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Comprehensive analytics providing insightful data on your most important audiences.
Minimal hardware requirements, enabling reach to prospective customers across the globe.
A targeted experience that allows the team to deliver state of the art immersive reveal moments to generate interest, stir anticipation and incite engagement.
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Enable access to exploration at the time and place that suits each individual best.
Interactivity, immersion and connection with other like minded community members.
A familiar place to return post-sale to explore dynamically updated content and new experiences.
What does it include?
Virselle delivers on-demand media in an immersive and interactive 3D virtual environment
Works as a cross-platform web application, compatible with Windows and Mac
Showcases your architectural models, videos, image galleries and data
Allows users to compare floor plans and options for finishes or fixtures
Accessible 24/7 as a self-guided experience, or by broker-led remote sessions that mirror an in-person sales gallery experience
With robust analytics that can be integrated with your chosen CRM platform
Our standard package provides you with
A virtual event space to launch the program, with an unlimited reach across all timezones.
An online platform for brokers and visitors to access all of the resources of an experience center.
A lead generation and sales enablement tool generating unique experiences and facilitating engagement from awareness to purchase.
A long-term community hub and interactive information repository.
Virselle is a custom interactive digital environment designed to showcase select assets for property marketing, art exhibitions, cultural events, retail showrooms and community engagement.
Video, imagery, 3D models, brand content and community interaction are presented in a familiar space, providing on-demand global reach within a standard web browser.
Designed with longevity and ROI in mind, Virselle can be utilized from your initial product launch, through the product or event’s lifecyle and retained long-term as an interactive community hub.
Contact | Julia Rexon
+1 516 319 7035
julia@idealiscreative.com
Who created Virselle?
Virselle is the result of a partnership between Idealis Creative and Curiious. Designed by the in house team at Idealis, built and hosted by Curiious on their already proven and robust digital experience platform.
Idealis is a global design and production agency that uses an evidence-based approach to perfectly tailor customer experiences in the virtual and physical world.
We apply the most cutting edge digital tools, apps, and strategic technology to amplify our extensive experience in Architecture Visualization and Film making.
Curiious is an award-winning immersive communications platform, offering a huge opportunity to gain the attention of global media, partners and consumers from a distance.
At Curiious, we approach our solutions with a long-term user view, providing enduring value and ROI.
What is the story behind Virselle?
With changes in work culture and global travel limitations, property groups found that potential customers were less willing to visit their site-specific galleries, but they still wanted to engage with buyers in a meaningful way - beyond the capabilities of a static website, a video call or standalone app.
The opportunity emerged for a virtual counterpart to a physical sales gallery, with new technology making it more achievable than ever.
The metaverse has been an under-delivered promise of the next iteration of the internet. Virselle provides value and ROI for brands, motivating them to embrace new and globally accessible virtual spaces.
Who were we designing for?
Virselle as a product is designed for property groups but the experience and interactions are designed for customers. While it is a commercial reality that our clients need to deliver quality information and brand messaging to their guests, the space itself offers a visitor-centric UX.
Created to house a variety of media types we allow the property group to share their interactive content in a serene and comfortable environment.
Visitors are those who cannot or prefer not to visit a physical sales gallery space. We focused our target to be inclusive of remote and international customers, stay at home workers, new parents and those with physical or neurodivergent differences.
We have created an experience that welcomes them, presenting information in a clear and logical manner and allowing them to explore at their own pace, in their own home, in their own language and preferred mode of communication.
What impact will it have in the property sector?
The modern brand experience has moved out of the built environment and into the digital and social media space, and Virselle is at the forefront of how the next generation of individuals interact with brands in a virtual environment.
By democratizing access to what was previously a site-specific experience an enhanced level of equality in retail and sales gallery experience emerged - no racial profiling, no discrimination based on appearances, no structural discrimination due to placement and accessibility of physical spaces.
Buying a home, an investment property or securing commercial space is a major financial milestone for most customers. We want to minimize previously accepted geographical barriers and open up the marketplace to new modes of engagement.
What was the design process like?
Discussion
We worked with industry partners to explore the primary objectives of the customer journey and identify a ‘digital twin’ for each.
Discovery
We researched partners, collaborators and competitors, and engaged Curiious to provide a market-ready tech stack.
Define
We refined the opportunity to an efficient feature set, ensuring both the property vendors and the intended audience’s needs were met.
Design
We took our experience from designing physical galleries, experiences, and interactions and navigated the world of Virtual Architecture, finding some common limitations were quickly lifted while other technical challenges needed R&D to overcome.
Deliver
The result is a strong, viable commercial use of a metaverse experience for brands that we hope will inspire other industries to reconsider or augment their costly physical spaces, trade stalls, visitor centers and retail experiences.
